Make incredibly soft and decadent cinnamon rolls by soaking them in heavy cream before baking. This method guarantees a moist, gooey texture that rivals bakery style.
Preheat your oven to 375°F (190°C). Lightly grease a 9×13 inch baking dish.
Arrange the unbaked cinnamon rolls in a single layer inside the prepared baking dish.
In a small bowl, whisk together the heavy cream, melted butter, brown sugar, and ground cinnamon until the sugar is mostly dissolved. This is your rich soak.
Pour the heavy cream mixture evenly over the unbaked cinnamon rolls, ensuring the cream reaches the bottom of the pan and coats the sides of the rolls.
Bake for 20 to 25 minutes, or until the rolls are golden brown and cooked through. The cream will bubble and reduce during baking.
Remove the dish from the oven. If your rolls came with icing, spread it over the warm rolls immediately.
Let the rolls cool in the pan for 5 to 10 minutes before serving. The residual liquid will keep them exceptionally moist.
Notes
For an even richer flavor, use cream cheese icing instead of the standard icing packet.
If you prefer a viral hack, you can use store-bought rolls and simply pour the cream mixture over them before baking without adding extra cinnamon or sugar to the soak.
These rolls are best eaten warm on the day they are made for maximum gooeyness.